Over the last few years, we have seen countless companies (Sony, Google, Intel, Microsoft & Apple) come up with their own version of a subscription broadband live TV service. Each time, we heard that this was going to revolutionize the TV industry. They didn’t.
Why? Because, as Karl Bode writes about, they ran face-first into content licensing restrictions and borderline shady agreements designed specifically to kill innovative new video delivery services]. Intel, one of the latest to attempt such a TV service, failed to strike a single content deal after spending millions in product research and development.
Now, Apple is looking to try yet again. The New York Post is reporting that Apple is making a new “cable-killer TV app” that is going to offer Apple customers the ability to stream local live feeds of all major networks such as ABC, CBS, NBC and Fox on any Apple device.
Although the Post makes it seems as if everyone will shortly be on board, it somewhat glosses over the fact that Apple continues to insist on TV partners giving up 30 percent of the subscription fee if users buy it in the App Store. Then there will be others wanting additional cable channels included which could drive up the monthly price.