Every broadband provider has lied about their “unlimited data” plans in the past. Some continue to do so today. Simply put, unlimited means just that to everyone except the broadband/wireless carriers.
- When T-Mobile boasted about their “unlimited data” plans, they meant they had a soft data cap at 21GB a month.
- When AT&T offered customers “unlimited data” plans, they meant customers could use just 2GB a month…or 5GB…or…well, they never actually said what the actual number was…just don’t go over the imaginary number or they will throttle you heavily.
- When Millenicom offered customers an unlimited data plan, they simply moved the customers onto a data capped plan once the contract was signed.
- When Comcast began marketing their “unlimited” data plans, they meant that they had a 250GB cap.
The list goes on and on….pretty much all “unlimited data” plans are anything but unlimited.
In Canada, customers took things into their own hands and filed a class-action lawsuit against Canadian broadband provider Videotron, who promised these customers unlimited data then slapped them with a 100GB per month data cap after the initial contract was signed. Videotron then began charging these customers $1.50 per gigabyte over that 100GB cap.
Now, a court in Canada has ordered Videotron to pay at least $1.2 million to these customers. Much like in the US, this is a good win for consumers but also a win for Videotron. Videotron likely made significantly more money off this bait-and-switch then $1.2 million while the customers affected by this will likely see little money given back to them. This gives carriers even more reason to do this yet again going forward.
Videotron still has 30 days to decide whether it will appeal.