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Weeks ago, I wrote about Cox Communications filing a lawsuit to stop the city of Tempe (right outside Phoenix for those non-Arizona readers) from signing an agreement with Google to bring their Fiber service to the city.

Meaning, Cox wanted to keep a competitor out of their market and were willing to go to court to see that done. Why compete on speed and price when you can simply stop the competition from ever entering the area? Instead, residents can be left with fewer choices and higher prices all the while Cox can continue claiming that they are suing competitors for “privacy” and “public safety” reasons.

John Wolfe, Cox Communications Southwest Senior Vice President and General Manager, said in a written statement: “We are confident the residents and businesses of Tempe share our concerns with these waivers.” – AZCentral

Let’s fast forward to today and see how some Arizona residents are reacting to the continued possibility of Google Fiber coming to the area….privacy and safety issues included.

Tishin Donkersely, editor in chief of AZ Tech Beat, a publication that covers Valley tech companies, said the developers she speaks with can’t wait for the service to arrive. She said having Google Fiber could give Phoenix a leg up in the race to be a more relevant city for tech companies.“Probably the thing that I hear, especially from developers is ‘Please, God, get here,’” Donkersely said. – AZCentral

In fact, as Donkersely went on to note, residents in the area are begging for an alternative due to their “degree of dissatisfaction with current Internet service offerings.”

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To summarize, when Cox is looking to stop Google Fiber or any others from entering Cox’s service areas, Cox tells everyone that the local marketplace is already saturated and that Cox is serving the area just fine (even though Cox customers disagree).

But what happens to the national marketplace when Cox is trying to stop national competitors from merging? To nobody’s surprise, the marketplace suddenly becomes non-existent.